Blog — notes from the den | ANIFOX

Guides on logo animation, 2D vs 3D video, creative briefs, file formats and how a studio project runs — from the ANIFOX team.

• Why your logo should move (and when it shouldn't) — A logo sits still on a business card. But most people now meet your brand on a screen — and screens move. Here's what a moving logo does, and where it pays off.
• 2D or 3D? Choosing animation for your business video — Flat and illustrated, or deep and cinematic? Both can sell a product brilliantly. The right choice depends on what you need people to understand — and feel.
• How to brief a creative studio (and get a better quote faster) — The best projects start with a good brief. It doesn't need to be long — it needs to answer a handful of questions clearly. Here they are.
• From first sketch to final frame: how an ANIFOX project runs — Every project — a logo, a launch video, a full brand — moves through the same four stages. Here's what happens in each, and where you come in.
• MP4, MOV, SVG, PSD… the file formats you'll actually need — Your project's finished and the files arrive. Which one goes on Instagram? Which goes to the printer? A plain-English guide to what you'll receive.